OVERVIEW

Partnering with StratComm, Sharon helped to forged a creative strategy for Green Mountain at Fox Run by focusing in on the unique emotionally-based philosophy on weight loss. Instead of centering the program around what to eat and how to exercise, they are known for the liberating approach of learning the power of self-care and self-acceptance. Hence the 'Feel Free' creative theme emerged, and was translated through a new website and many on-site materials.